The purpose of this brand refresh is to increase registration and recognition of Defy Gravity. The studio aims to provide a space that is safe physically, emotionally, and creatively. They’re dedication to technique, artistry, creativity, and the students is what sets them apart from other dance studios. Through promotional videos I have shown their ability to give dancers self confidence, self esteem and a good work ethic.
Audience: boys and girls aged 3-18, parents and guardians.
The primary audience is boys and girls from the age of 3 until 18. This brand refresh has a fun and young look that the primary audience can be proud to represent. With the secondary audience being parents and guardians, the brand is also professional and modern.