Defy Gravity | Brand Refresh

SCHOOL PROJECT

The purpose of this brand refresh is to increase registration and recognition of Defy Gravity. The studio aims to provide a space that is safe physically, emotionally, and creatively. They’re dedication to technique, artistry, creativity, and the students is what sets them apart from other dance studios. Through promotional videos I have shown their ability to give dancers self confidence, self esteem and a good work ethic.

Audience: boys and girls aged 3-18, parents and guardians.

The primary audience is boys and girls from the age of 3 until 18. This brand refresh has a fun and young look that the primary audience can be proud to represent. With the secondary audience being parents and guardians, the brand is also professional and modern.

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